Embracing the Woo


In speaking with a client recently, I was reminded yet again how little we accept ourselves.

We reject and judge those parts of ourselves that fall short – of perfection, and comparison.

We blame and beat ourselves up – for being vulnerable and human.

And what does it get us?

Exhaustion, dissatisfaction, and a general malaise in life.

Your one precious life.

The more we tolerate the self-recrimination, the more we struggle. The more we struggle, the less we accept ourselves, and the vicious circle continues.

But what if…

  • you accepted (and even loved) the parts of yourself you judge
  • you viewed these parts of yourself from a place of compassion
  • and what if you held these parts close, allowing them to become integrated in a way that feels sacred?

This IS possible.

You have to be willing to break the cycle, and interrupt long-held patterns. You also have to decide that yes, change is possible.

It’s not only possible…it’s likely.



Just like you, I have felt confronted in life.

I’ve faced some hard truths in my life and work the past year. I found myself spinning round and round, paralyzed by the fear of sharing the most important change I’ve experienced in my career.

Even though I knew firsthand how powerful this change was – I let fear stop me.

  • Fear of what you would think.
  • Fear of being perceived as a flake.
  • Fear of judgment, instilled in me by others, not even my own fear to begin with.

I felt vulnerable and afraid, and the fear slid in making itself at home.

But what happens when you suppress something that is truly important to you? What happens when you hold yourself back at the cost of making the difference you’re here to make?

Sooner or later, the pressure cooker will blow.

Sooner or later, you’ve got to say FUCK IT and honour what’s true for you.

Sooner or later you’ve got to embrace what you’re most afraid of.

And so I did.

What was my greatest fear?

What was that big scary thing that had been slowing me down?

This: That you’ll think I’ve lost my mind and embraced the woo.

Woo woo…you know what I mean, right?




adj: concerned with emotions, mysticism, or spiritulism; other than rational or scientific; mysterious; new agey.

Deepak Chopra says that woo woo is “…a derogatory reference to almost any form of unconventional thinking, aimed by professional skeptics who are self-appointed vigilantes dedicated to the suppression of curiosity.”

Suppression of curiousity?

That is like suppressing the essence of who I am, and suppression never feels good – ever.

While I was debating the dilemma of woo, I also realized the following:

  • Science has always played catch-up to the woo which typically begins with creativity, curiousity, and imagination
  • Embracing the woo doesn’t exclude the many years of experience and training I’ve accumulated
  • Trusting what works feels better than trusting the status quo

These past months I have trusted what works, and the process has been healing in a way I’d never imagined.

“Healing is not a science, but the intuitive art of wooing nature.” – W.H. Auden

Imagine wooing yourself to a place of self-acceptance.

Dare I say, even self-love?



The process I went through also created space.

  • Space for healing in all areas of mind, body, and spirit.
  • Space for producing unprecedented results in life and business.
  • Space to discover what’s most important, and of highest value and meaning to me – and ultimately, to my clients.
  • Space to develop mastery with the Freedom Sessions.

This work is currently confronting many old paradigms in the personal development world because it’s producing results in fewer sessions, and with more long-term effectiveness.

Why do we think change has to take a long time?

If your body can store memories, emotions, and negative feelings in an instant, it can also release them in the same way. But somehow we’ve come to the collective conclusion that this can’t happen. That we have to spend hours and years, talking about our traumas in order to heal the wounds.

What if this doesn’t have to be true?

Let that sink in.

“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” – Albert Einstein


And consider this…

Suggesting such a fundamental shift in the coaching relationship at first glance means fewer sessions, less long-term commitment and consequently, less income.

If people reach permanent and positive change in fewer sessions, they will need far less of my time.

So why would I do this? Sounds a bit crazy, yeah?

But it also means more satisfied clients living more fulfilled lives, which leads to many more referrals – and an even more fulfilled coach.

And people are experiencing some pretty jaw-dropping results:

“I’ve always been an anxious person but since my son was born 2 years ago it has intensified, and I’ve become obsessed with getting sick. This anxiety has become a nauseous feeling that stays with me most of the day, from the first thought I have when I wake up to the constant body scans throughout the day. I started to worry that I would need to be put on anti-anxiety medication and I really didn’t want that! Sandi led me through the Freedom Sessions, and here’s the AMAZING part – the obsessive anxiety has dissipated, and I am not consumed by worry. This has had a huge impact on how I am living life, and I now have the freedom to enjoy my son and my family without the shadow of anxiety.” – M.T.

I want this kind of result for more people, and I’m not afraid to say:

These sessions work better than anything else I’ve used with clients in 13 years of professional coaching.



You have to want a breakthrough. Badly.

It’s not enough to want to feel better or experience some relief (although you will.)

This work is most effective with people who are frustrated and fed up with where they’ve been stuck. People who REALLY want to make a change.

“If you don’t like something, change it. If you can’t change it, change your attitude.” – Maya Angelou


You have to be willing to go deep.

Think of the difference between treading water on the surface of the ocean and diving deep.

Deep is where you’ll find the pearls. Deep is where you’ll experience sweet release from painful issues that have been part of your life for way too long.

But it can be difficult, and you have to be willing to go that far.

“Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we’ve been waiting for. We are the change that we seek.” – Barack Obama


You have to trust the process.

You don’t have to understand how it works. You do have to show up, trust me to guide you through the process, and be willing to let go.

I had to do this too. I had to embrace the woo, and trust the results. Science can catch up with me later.

“Some changes look negative on the surface but you will soon realize that space is being created in your life for something new to emerge.” – Eckhart Tolle

When you trust, things like this happen:

“I am a skeptic who tries to suspend disbelief, but my experiences with Sandi have made me a believer even though I do not understand why it works. Quite frankly, I don’t care why or how it works because I feel exponentially better, and that’s all that matters.” – E.B.


You know how I used to go on and on about ‘someday’ thinking?

That hasn’t changed.

If you are ready for a change – I mean really, really ready – let’s talk.


The Delicious Ambiguity of Endings (and how they lead to freedom)

“I wanted a perfect ending. Now I’ve learned, the hard way, that some poems don’t rhyme, and some stories don’t have a clear beginning, middle, and end. Life is about not knowing, having to change, taking the moment and making the best of it, without knowing what’s going to happen next. Delicious Ambiguity.” – Gilda Radner

Kits Beach sunset, Vancouver, BC: photo credit - Mark Faviell

We want so much to know what’s going to happen, as if knowing will make the endings less difficult, less painful.

It doesn’t.

Whether it’s the death of a loved one, a business, or a relationship, knowing the end is near makes very little difference.

Emotions will come up (they are relentless, in case you hadn’t noticed), often slowing down the healing process if we don’t give ourselves permission to feel and integrate them fully.

Therein lies the greater challenge of endings.

It’s also where ambiguity lives.


:: doubtfulness or uncertainty of meaning or intention

We wrongly believe that feeling emotions (especially ones perceived as negative) leads to deeper pain, and we’ll do anything to avoid them.

Move on. Be positive. Count your blessings.

The platitudes we speak to avoid feeling the depth of our emotional world.

We do anything to avoid going deep, blind to the fact that the opposite is the path to freedom.

It’s said resistance is futile, and when it comes to emotions that’s true.

What you resist will persist somewhere in your mind, body, spirit.

Problems and circumstances come and go in life, but your unexpressed feelings become trapped as emotional charge, or negative energy.

It’s not a conscious action, but rather a protective instinct that does more harm than good.

In avoiding what’s perceived as negative or ending, you keep yourself stuck there, paralyzed by the unknown.

The truth I’ve discovered as I do more and more work with people in the Freedom Sessions is that acknowledging and feeling your emotions fully is what gets you through the pain and struggle with greater ease.

It’s counter-intuitive, I know.

Here’s how it works:

That emotional charge is made up of four elements:

  • Images – pictures you see in your mind
  • Thoughts – internal dialogue, negative chatter, the broken record of self-recrimination
  • Feelings – emotions we try to suppress that return over and over
  • Body sensations – physical ailments or conditions that show up as a response to the suppression

What’s the impact of all that stuck energy?

What’s the cost to your vitality and well-being in life? 

For most of us it’s huge.

I recently shared my personal experience of this cost and how I found my way back to freedom.

So what to do with all these stuck and suppressed emotions?

Of course I invite you to work through the Freedom Sessions with me; until then, here are a few tips to help you begin the process on your own.

How to Clear Your Stuck Energy

1. Start with Your Body

Take a moment and notice where the stuckness shows up in your body. As soon as you tune out the external distractions and focus on your body, you will feel where it lives in most strongly within. Let yourself feel it.

2. Acknowledge Its Presence

The emotional charge you feel in your body is there for a reason. Put all your attention on it; be with it without judgement. It’s been suppressed and ignored for so long, take a moment to acknowledge its presence.

3. Magnify It

Sounds a bit crazy, but imagine feeling the pain of the emotion and then exaggerating it. Imagine you could zoom in to the very core of its existence, and then be with the initial discomfort.

THIS is the gateway to relief, and freedom.

This works so well because we go right to the root of the negative energy, that emotional charge that’s been stuck for so long, and you bypass the overactive mind that’s done its best to protect you. This results in dissolving the energetic residue in the body.

It’s not rocket science, and it’s not magic – there be no unicorns here.

It is however, simple and profound.

The good news is it’s by far the most effective work I’ve done with clients in over a decade, helping people move from stuck to free and empowered.

The bad news is you have to acknowledge you now have a choice, and you’re not a victim of circumstance. For some, that’s the biggest hurdle.

“I loved the session where I figured out why I’m here and all the false crap that triggers maladaptive or reactive behavior.  It’s probably the most important chunk of information I’ve ever learned about myself because I understand myself so much better instead of simply labeling myself as wrong or bad. So much support in an atmosphere of non-judgement.” – Ellen Berg

More good news – you don’t have to do this alone.

Contact me directly if you want to explore if this is right for you.

Over to You:

Over to You:

Which of the steps feels the most challenging to you?

Telling the Truth About Love and Freedom


“Freedom and love go together.” – Jiddu Krishnamurti

Yes, they do, and this belief has caused a shift recently. . .

a seismic shift away from traditional coaching towards a more freedom-oriented way of working that focuses on harmony and integration rather than goals, productivity, and the usual suspects of the coaching world. That doesn’t mean you won’t get those results, but that you’ll get them with more ease and alignment with your values than you’ve ever experienced before.

And since I’m telling the truth here, this shift feels more like 6.3 on the Richter scale in the magnitude it’s had on my life and business.

Because as I’ve been mastering this new way of working with you, I’ve been going through it myself and the word that comes to mind is transformative; like those imaginal cells that have been at work for so long have finally completed their role.

What does that mean?

It means I really don’t give a crap about:

  • fine-tuning my niche
  • developing SEO practices
  • following traditional coaching guidelines
  • and other sundry tips from the experts on how to succeed online!

It means I’m trusting my gut and my soul’s whispers.

It means you get more of the depth and breadth of fifteen years of my own personal development and coaching journey.

“In the Freedom Sessions, Sandi brings knowledge, humor and genuine compassion to the process.  Everything is done in relationship, in an atmosphere of non-judgement.” – Ellen Berg

It means my deepest yearning is to cherish life in such a way that it exposes its tender heart.

It means I’m in service to that desire by focusing on love and freedom in every interaction.

It means my primary interest – and yes, I do have an agenda – is to help you expand into love and freedom in any area of your life where you currently experience struggle and constraints.

Love & Freedom collage by Sandi Amorim

This my friends, might be bad for SEO, but it’s right in every other way.

Especially in my heart.

Especially in my heart.